[1]
Mr. Parvinder Singh Bajwa and Dr. Kanchan Rani 2025. DEMOGRAPHIC DRIVERS AND SOCIAL MEDIA INFLUENCES ON ONLINE SHOPPING PATTERNS: A STUDY AMONG GENERATION Y. IJRDO - Journal of Business Management. 11, 4 (Oct. 2025), 29-32. DOI:https://doi.org/10.53555/bm.v11i4.6460.