SAI SRAVANTHI, GOUNI., and DR.D. V.RAMANA. “AN GENERAL PERSPECTIVE ON CRM &ITS BENEFITS”. IJRDO - Journal of Business Management 2, no. 8 (August 31, 2016): 17-26. Accessed February 24, 2025. http://13.234.104.160/index.php/bm/article/view/1342.