Sadhvi Sharma, Prof. Rakesh Mohan Joshi. UNDERSTANDING IMPACT OF GREEN PERSUASION PARADOX ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY. JBM [Internet]. 2026Feb.3 [cited 2026Feb.15];12(1):1-. Available from: http://13.234.104.160/index.php/bm/article/view/6551