Dr. Pooja Jaiswal. “The Impact of Marketing Expenditure on Firm Value: A Sectoral Analysis of the Stock Market Response to Branding Investments”. IJRDO Journal of Economics, Planning and Finance management 3, no. 1 (June 6, 2025): 9-12. Accessed July 6, 2025. http://13.234.104.160/index.php/epfm/article/view/6316.